The Low Down on Instagram: Sept 2021

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Now that I’m back to Business Coaching Full-Time, I thought I had better share some insights on what is going on out here in cyberland. I’m going to be explaining how I’m going to be using Instagram in my Business for the rest of this year, a few inside tips to add a little dazzle to your account and best practices for the platform.

Alright, Instagram for the win.


  1. VIDEO – I’ve been avoiding it for years, and I’m talking years. I heard a speaker back in 2010 talk about audio and video being the next big thing and here it is 2021 and honestly, YOU CAN NOT AVOID it anymore. Hello reels & IGTV.
  2. SEARCH ENGINE – The team at Insta have really amped up the searchability of the platform – seriously type in something you want and see how quickly it now comes up! What this means for me in my biz – KEYWORDS and an epic bio. More on this below.
  3. LESS CONTENT CREATION – From being a blogger who use to churn out 6 blog posts a week, no I’m not kidding, plus all the socials alongside it. I’m now showing up less and I’m being more strategic with the content I create.  More on this below.
  4. DMs – I’m having more conversations in my inbox than I am in my comments, so don’t stress the numbers so much and start having conversations with people directly, I often start by watching people’s stories. Also, focus on building relationships, not just popping in and copy+pasting some sales pitch either peeps!
  5. CAPTIONS: As a Mumma my phone lives on silent, I don’t want to alert my kids that secretly while hiding in the kitchen I’m watching my bestie’s stories! More people watch videos on silent than you think and if your audience is like mine GET on to CAPTIONS.


How does Instagram work: Best Practices



I’m just going to say it now KEYWORDS.

Your Title: 30 Characters Long

This should be your name and title of what you do for example Lizzie Business+Mindset Coach. I like to keep my @ personalised with my name so people can still find me by my full name.

Your Bio: 150 Characters Long

Alright, your bio should capture people’s attention, inform them who you are, what you do and how you can help them. Let’s break it down:

What do you do?
Who do you help?
How do you help them?
What makes you unique? Do you have any awesome achievements etc?

Finally, add a call to action to your bio. For example: FREE DOWNLOAD Get my 10 journal prompts.

Need to count your Characters? Head here  

PRO TIPS: Add emojis to make it look good (, add relevant keywords to your bio that people would use to find you. Link to any other IG accounts you have or hashtags that you use in your business. 

NOTE: I’ve made a page on my website for my LINKS to live instead of people clicking to a third-party app. I’m an old school SEO nerd, so I’m all about sending traffic to my website and being able to direct them to my site, services and freebies. 


There are loads of ways to create and post videos on Insta – Stories, Reels, IGTV and directly into your feed. Instagram is a mobile app first which means your videos need to be mobile-friendly and easily used inside of the Instagram app.

  • 70% of Instagram users watch stories daily.
  • Video posts on Instagram receive twice as much engagement as compared to other types of posts (Search Engine Journal)
  • Using stickers on Instagram Stories can increase viewership by 83% (Facebook)
  • 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)
  • More than 75% of all videos are played on mobile devices (eMarketer)
  • 92% of consumers watch videos with the sound off and 50% rely on captions (Verizon & Publicis)

What does this mean for you, get on to video, start with once a week if that is your comfort zone, cross-post it across the platform and out to any others that you use. Be personal, give value and entertain your audience, polished is not always best and remember people buy from people. 

In my business, I plan to do one educational video a week, this will no doubt start on IGTV and then I will distribute it out to my audience. I still do the odd IG story video too, these are usually 2/3 x a week. And reels, they are coming, slowly…

Finally, get CAPTIONS on your IG stories & Reels < READ THIS >



The feed is not dead, but I’ve seen a decrease in people making content for it, myself included dropping back to 3/4 posts a week instead of 7 or even 14! You want to write your captions with keywords in mind, think of it as if you were writing a blog posts, what relevant keywords are your audience looking for, weave that in to your title/headline, paragraphs of your captions. 

Remember Insta is getting a little search-engine-y so make your content easy to find for your audience. This also applies to your IGTV’s and LIVE’s put in a title that people would search for. 

Hashtags are still relevant and should be used strategically to help users find your business. You can add them to your captions, in comments, Stories, Live’s and IGTV descriptions. Do your research and find ones that suit your niche, use ones that are not overly used but still have good traction. We are talking less than 1million times it has been used. 


Instagram after all is a social platform. So go and engage with your people, not in an icky way but in a human who likes stuff way, for example, I’ve just moved to Scotland so, I’m meeting people who now live in here too, I’m following people who love hiking just as much as I do, food and even fellow Business Coaches. Striking up conversations not just on business and landing a sale. 

Go and comment and like a captions, send a smiley faces on IG stories and strike up DM conversations. If your inbox is busy that helps your stuff get in front of more people. 


I still use Planoly to schedule my posts and now Stories too! Saves time and effort, once a week I sit down and craft my weeks content usually on a theme I’m talking about and then I fill the gaps with real-life Liz. Because people buy from people. 

How much am I posting – to the feed 3-4 times a week, stories a minimum of 5 a day, IGTV once a week (just starting) and Reels – I still have a love-hate relationship with them but I’m talking myself through that in hopes that I turn some snippets from my IGTV’s into them. I’m all for repurposing content and being strategic instead of creating mass amounts. 

As for best practices on IG, there is none, it changes all the time, so I suggest, get your bio in order, show up consistently, be searchable and have some fun on the platform. 

Alright, there you have it, my low down on Instagram for September 2021. I’m going to be a guinea pig for the rest of the year and I will report back with my findings (I love tracking) on how I have implemented video into my content and what it has done for my biz. 

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Hey I'm Lizzie


An Aussie country gal, Mumma & world traveller who broke all the rules … I started my first business when I was 23 back in 2006 and have never looked back. I run an award winning blog, spoken on stages in front of thousands – my background is in marketing, branding and CBT (Cognitive Behaviour Therapy) 

My mission is to empower ambitious entrepreneurs, creatives & online business owners to grow, expand and scale their business to increase their impact & income – mixing mindset, business strategy that feels good with consistent daily inspired action. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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