Every brand is recognizable by its logo design. And creating your first logo or even redesigning your logo can be a complex task yet it is really important. Our logos are applied to every application from your website to business cards, marketing material printed and online to even sitting in your newsletter.
Here are three key elements that need to be considered when you start your logo or redesign.
- Simplicity: A strong logo is one that is simple and not over complicated with extra little details, colours or lines. Keeping your logo minimal will make it eye-catching in our world where there is so much visual stimulation. Think less is more!
- Versatile: Your logo should be easy to apply to multiple applications. For example if your logo is a simple black and white cut out, you could easily change the colour, overlay it in design programs to marketing material. A logo which is hard to use is discouraging for you as the brand but also others if you plan to work in partnership with someone.
- Appropriate: Each brand has a unique story or message that they are conveying. You need to consider if your logo reflects this by choosing appropriate colours, fonts or images that symbolize the meaning.
Ok, so you’re ready to dive in and become a DIY logo creator for your brand.
Option One: 100% DIY (do it yourself)
For those who are thrifty when it comes to design and are pretty clued up with design skills. You can use applications like Photoshop, Illustrator or the online logo designer function in Canva or PicMonkey. And if you are wanting to add a little sparkle to your design I highly recommend heading over to Creative Market where they stock a large number of custom designs, fonts and design elements.
Option Two: Use an Online Logo Maker
When it comes to affordability when you are lacking any design skills use an online logo designer is a great option. They prompt you to craft your logo design to reflect your brand starting with inspiration, to viewing other logos, seeing your fresh design in action and use their catalog of tools then to walk away with useable files.
There are a few options available when it comes to choosing an online logo maker. I highly recommend Logojoy. It takes you through every step and is really easy to use creating a high-end logo at affordable prices. I have also heard that Graphic Springs is another good online logo maker.
Option Three: Pay a Designer
Creating a reflection of your brand and the message you are wanting to purvey can be somewhat tricky especially if you don’t have the skills in design platforms or don’t know where to start. I can highly recommend Dani from The Neverland Studio for her crafty designs and if that is beyond your budget she now has a cheaper alternative where you can buy a design outright for half the price over at the Brand Bazaar.
Do not underestimate how important it is to have a logo that checks off all the three key elements – simplicity, versatile and an appropriate reflection of your brand.
I would love to hear from you about how you made your logo and what you plan on doing next with it?