How to Manage Your Time Better with Tim Baxter

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I don’t have enough time – you know, that excuse that so many of us have used at times. Today is your game changer. Because I am talking with Tim Baxter of ‘Who gives a Crap’ about time management and we are going to get deep about tracking, measuring and how to automate your time.

Tim works has been playfully exploring different ways to balance work and play which has found him working remotely for the last five years.

On the productive front, as a marketer, he’s been part of a number of businesses. Co-founding a social enterprise group with 30 members whilst at university, as well as a textbook swap and sell business called Arrange Exchange. After getting a taste for marketing in the real world, he started a marketing agency to work with businesses in e-commerce, travel and creative services.

Today, his time is spent as a growth marketing manager at Who Gives a Crap, selling toilet paper which donates 50% of its profits to help build toilets and sanitation projects for those in growing countries.

If Tim’s not on his laptop, he tends to be in the frolicking in the ocean on a surfboard.

What to expect in today’s episode – Loads of way to track, measure and automate your time.

Biggest Takeaways

– That time is so important and should not be wasted
– Recording your wins is a super valuable practice
– So many apps to help you measure and automate your tasks – including sleep!
– Goal setting and a different approach to reaching your goals – it might include spreadsheets


• Tim shares his story of how he landed his dream role (2.08)
• The journey between point A and B (3.40)
• Short vs long goals – a chat about goal setting (5.20)
• Reflecting on your week and journaling (7.12)
• A journal keeps you motivated (8.24)
• Why you should get used to seeing the good things (9.15)
• How goals set you up to manage your time (10.21)
• Excel documents and how they can help you define your timeframes (10.50)
• Time management for your workday (11.15)
• Tim shares how he worked how long his daily tasks took (13.22)
• Reward or Avoid Punishment a discussion on how to reach your goals (14.51)
• Tips to help with time management (17.15)
• How to measure your time (17.54)
• Automation and how it can help save loads of time (20.35)
• How self-awareness plays a role in time management (22.10)
• More time management apps you should get your hands on (23.26)
• When you are wanting to create more time you need to think of it as a journey (28.04)

Links mentioned in this episode

Tim contact –

PeopleDr Time

Apps – Time management

Tiller – Time tracker  (Tim has personally tested it prior to the launch this week)

Momentum – Measure your phone usage

Sleep Cycle (measure sleep patterns and wake up fresh)

Zapier (automate your apps)

Upwork or Freelancer – Outsourcing work

Other apps

Gmail shortcuts = Shift > ? or use this link

Time well spent – replaces online store prices with the amount of time it will take to pay off

Flux – turns screen yellow to reduce glare

Text  Expander (if you send common emails or social responses, this saves them so you only need to use a hotkey)

Alfred App

Emoji shortcut = control > command > Spacebar – pay money if you don’t reach goals

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Hey I'm Lizzie


An Aussie country gal, Mumma & world traveller who broke all the rules … I started my first business when I was 23 back in 2006 and have never looked back. I run an award winning blog, spoken on stages in front of thousands – my background is in marketing, branding and CBT (Cognitive Behaviour Therapy) 

My mission is to empower ambitious entrepreneurs, creatives & online business owners to grow, expand and scale their business to increase their impact & income – mixing mindset, business strategy that feels good with consistent daily inspired action. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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