How to make great Instagram Stories with Alex Austin

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Ready to finally tackle your Instagram stories and make them stand out with a strategy that will help you. On today’s show, I talk with Alex Austin a talented social media strategist who shares how we can make our Instagram stories more appealing.

Alex is the co-founder of Fletch Digital with her husband. Her speciality is helping a brand perfect their social storytelling. Yes, the perfect fit for today show.

We are going to talk about the formula of a good Instagram story, how to leverage hashtags, the DM features and of course the magic number of how many posts we should be putting out there.

Biggest Takeaways

  • Instagram is the fastest growing platform and the conversion for sales is high
  • Be deliberate and create value for your audience
  • Hashtags in your stories help grow your following


  • Alex talks about how she started out in Social Media (1.48)
  • What her biggest learning experience has been (3.22)
  • The power of Instagram Stories (4.50)
  • How Instagram as a platform has grown so much over the last couple of years (5.20)
  • The type of posts we should be posting on our Instagram Stories (6.04)
  • How you can use hashtags in your stories (7.25)
  • The formula for a great Instagram story (7.58)
  • Strategy behind Instagram Stories – it’s about inviting people in (8.55)
  • DM’s are powerful to connect deeper (9.50)
  • Apps to help make Instagram Stories (11.17)
  • How many stories we should be creating (14.57)
  • Be deliberate and create value for your audience (16.10)
  • Spreading out your content and using different types of content make your stories interesting (16.40)
  • Instagram Stories should be spontaneous (18.36)
  • Make sure you are having fun and simply just play with the platform your posts only last 12 hours (19.38)

Links mentioned in this episode
Find out more about Fletch Media –

Digital Picnic events in Sydney –

Episode # 17 How to speak with confidence with Dominique Oyston

Instagram Story Apps: Cutstory, Clipomatic, Hype Type, Unfold, Canva, Planonly

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Hey I'm Lizzie


An Aussie country gal, Mumma & world traveller who broke all the rules … I started my first business when I was 23 back in 2006 and have never looked back. I run an award winning blog, spoken on stages in front of thousands – my background is in marketing, branding and CBT (Cognitive Behaviour Therapy) 

My mission is to empower ambitious entrepreneurs, creatives & online business owners to grow, expand and scale their business to increase their impact & income – mixing mindset, business strategy that feels good with consistent daily inspired action. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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