Four Reasons to Switch to HTTPS vs HTTP

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It has taken about two weeks to make the move to https but I am finally here! Woohoo.

When I first made the move to set up my own page for my business I didn’t do any research. I had been blogging and creating websites for years – Yeah, I thought I knew it all. What I hadn’t realised in the two years that I stopped blogging and spent the time focused on my kids. The internet changed!

Like all things in our lives now, they seem to move faster and faster.

Cars go faster, planes can fly further, phones take photos and play music and now the internet is becoming safer with SSL (Secure Sockets Layer),

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol (over port 443) and allows secure connections from a web server to a browser.

So in the last two years, SSL has been developed and I totally missed it happening. I was always keeping up to date with the latest ways to improve my SEO (search engine optimization). Anyway after having my site live for about 10 months, I have made the move.

Along with the move I have also moved hosting providers, this is another reason why it took a little longer to do. My previous supplier was no longer a great fit for me and my business.

Four reasons why you should move to HTTPS now:

HTTPS can help with SEO

You know how much I love talking about SEO (search engine optimization)and moving to HTTPS will help you greatly. Imagine if you and your component are tied for a race to win a contracting bid. You would both be seen equally, or perhaps they were a little ahead of you. BUT if you installed an SSL certification and moved to HTTPS your chances for ranking would be higher especially if your opponent still is yet to make the move. Because Google now favours secure sites over ones that are not!

It keeps your website secure

Safe websites range in all different shapes and sizes from selling goods online to a plain website for your business, or a simple blog.  What you are creating is a safe space for your users to interact with you.

You are able to keep their information safe while they are visiting your site, filling out a form on your website to even making a purchase.  What it does is stops scammers and malicious malware attacks who are after your user’s information. You are protecting your users IP addresses, personal details or even credit card numbers.

As a whole you are giving you users who visit your website a safe place to read, interact or purchase goods from you.

AMP requires HTTPS

So AMP (accelerated mobile pages) is a google development to make it easy for folks to use their phone to search the web. If you haven’t already thought about how to make your website responsive for mobile it really is the time to start doing it now – it is only getting more popular by the day.

Now the AMP development favours https sites over a HTTP site as it loads faster and easily read. Once again when someone is searching on the web on their phone and you have made the move to https your site will one rank higher but also its load time will be smaller which users love too.

Users feel safe

A green padlock next to a website is the sign of safety. You want your users to feel safe an in an environment that puts them first. This is one of the reasons why I made the switch. I have numerous forms on my site and I wanted to make sure that the information that was given was secure so my clients would trust the process.

Let me ask you this as a user of the web – when it comes to ordering something online like a pair of shoes. When you get to the check out do you check the security of it? I do! I have done so for the past year – i want to feel safe that my credit card details are not just going to anyone.

By creating a safe place for your visitors and customers to come to they will soon recognise that you have kept them safe by providing that lock next to your URL. Overal it’s a win-win for you and for your customers.

 

 

If you would love to know more about moving to HTTPS then I highly recommend you go and read this post by Neil Patel a Digital marketer of QuickSprout.com. He is one of my heroes and has great detailed explanations about why moving to HTTPS is really a smart move for your business.

I would love to hear from you if you have already made the move or if you have any questions about my experience of moving over to HTTPS please leave a comment below.

 

Four Reasons To Switch To HTTPS Vs HTTP
Four Reasons To Switch To HTTPS Vs HTTP
Four Reasons To Switch To HTTPS Vs HTTP

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Hey I'm Lizzie

MARKETING & MINDSET COACH, SPEAKER & AUTHOR

An Aussie country gal, Mumma & world traveller who broke all the rules … I started my first business when I was 23 back in 2006 and have never looked back. I run an award winning blog, spoken on stages in front of thousands – my background is in marketing, branding and CBT (Cognitive Behaviour Therapy) 

My mission is to empower ambitious entrepreneurs, creatives & online business owners to grow, expand and scale their business to increase their impact & income – mixing mindset, business strategy that feels good with consistent daily inspired action. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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