How to use Instagram to Engage Your Audience

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For many business owners keeping up with social media can often feel like a never ending battle. And today I am talking with Ellie Swift who is going to shed some light on Instagram, hashtags and the apps we should be using.

Firstly let me introduce to Ellie Swift, she is a Mindset & Marketing Coach, Social Media Strategist, who works with ambitious women seeking more – whether it’s building their online service-based business or taking their social media to the next level.

Ellie is an Instagram wiz and I have witnessed firsthand her incredible talent for connecting with her audience and producing content that people just keep coming back for.

Today’s mini-workshop you will learn how to up-level your Instagram account as a solopreneur and take inspired action towards using the platform to build your audience.


Biggest Takeaways

  • Tips to go LIVE on Instagram
  • 5 apps you should use for Instagram
  • The reason why you should be using Instagram for your business.
  • How authenticity plays a role in using the platform.



  • Ellie shares her story of how she worked in communications to starting her business (2.02)
  • How Ellie and I met (4.48)
  • When Ellie started her business – you will be surprised (5.25)
  • How Instagram is so valuable for business owners right now (6.14)
  • Stats about Instagram that even surprise me (7.09)
  • How the platform works and what it does (7.54)
  • How users are engaging on Instagram (9.29)
  • Learn the best way to use Instagram (10.45)
  • The difference between going LIVE and Instagram Stories (13.25)
  • What users really want to see (16.34)
  • The downside of social media and how to combat that (18.55)
  • Learn how often you should be posting on Instagram (21.11)
  • The power of batching (23.56)
  • How to use hashtags and everything you need to know about them (25.30)
  • 5 Instagram tools and apps that will change the way you use Instagram (31.40)
  • Ready to go LIVE on Instagram then here are five tips to get you started (35.43)


Links mentioned in this episode
Find out more about Ellie Swift at

Instagram Apps: Later,  Snapseed, VSCO, Canva, CutStory


If you are struggling with the need to please having a professional to help you identify your habits will fast-track you to rewrite the behaviours that have kept you stuck in the past. As a cognitive behavioural therapist who has spend the past decade dedicated to this work. I would love to support you on your healing journey. Contact me today!

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Hey Rockstar

I'm Lizzie Moult

Storyteller, mentor, and adventurous Aussie country girl who’s here to teach you how to stop taking on other people’s shit so you can learn to trust yourself and your vision while feeling confident enough to create it.

Say goodbye to putting everyone else first and hello to living from your heart! With these 10 journals prompts – to ditch people pleasing & reclaim your power!

Packed with loads of goodies, templates to kick start your business, cheat sheets to help you manage your time, workbooks to plan out your content and so much more!

With 30 stories and journal prompts of how Lizzie put others needs ahead of her own and the big questions she asked herself to identify her habits and turn them around.

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