Branding your Business with Heart with Kristin Kembel

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Landing more dream clients who you want to work with can be achieved with really good branding. Today I talk with Kristin Kembel on how to brand your business with heart so you are delivering your message and telling a story.

I love talking about branding and I feel it is one of the first things you can do right for your business. Because to me this is where you can start attracting your dream clients. And we all want more dream clients right.

Now, this is Kristin’s second time on the podcast. She moved to Australia last year from Atlanta Georgia. She is a professional graphic designer, turned art director, and runs her own girl boss business – let’s just say she definitely knows the ins and outs, successes and struggles of growing and maintaining a brand.

Ok, let’s dive into to today’s episode.

Biggest Takeaways

  • What makes for good branding
  • How to make sure our brand is on point
  • Write how you talk


  • What is branding explained by Kristin (2.10)
  • What makes for good branding (3.29)
  • How building relationships are good for your business (4.44)
  • Good vs Bad branding and examples (5.13)
  • How a disconnect can affect your business (7.04)
  • Where we should start to put our message out there (7.39)
  • The importance of copy (10.00)
  • Tips to make sure your branding is on point (12.38)
  • Don’t skip on branding (18.17)
  • Why you would want to work with a branding expert (19.26)

Links mentioned in this episode
You can find out more about Kristin here –

Ep 18 – Purpose over Passion with Kristin Kembel 

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Hey I'm Lizzie


An Aussie country gal, Mumma & world traveller who broke all the rules … I started my first business when I was 23 back in 2006 and have never looked back. I run an award winning blog, spoken on stages in front of thousands – my background is in marketing, branding and CBT (Cognitive Behaviour Therapy) 

My mission is to empower ambitious entrepreneurs, creatives & online business owners to grow, expand and scale their business to increase their impact & income – mixing mindset, business strategy that feels good with consistent daily inspired action. Encouraging them to go for the life they desire, without self-doubt, fear or hesitation. 

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