Branding your Business with Heart with Kristin Kembel

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Landing more dream clients who you want to work with can be achieved with really good branding. Today I talk with Kristin Kembel on how to brand your business with heart so you are delivering your message and telling a story.

I love talking about branding and I feel it is one of the first things you can do right for your business. Because to me this is where you can start attracting your dream clients. And we all want more dream clients right.

Now, this is Kristin’s second time on the podcast. She moved to Australia last year from Atlanta Georgia. She is a professional graphic designer, turned art director, and runs her own girl boss business – let’s just say she definitely knows the ins and outs, successes and struggles of growing and maintaining a brand.

Ok, let’s dive into to today’s episode.

Biggest Takeaways

  • What makes for good branding
  • How to make sure our brand is on point
  • Write how you talk


  • What is branding explained by Kristin (2.10)
  • What makes for good branding (3.29)
  • How building relationships are good for your business (4.44)
  • Good vs Bad branding and examples (5.13)
  • How a disconnect can affect your business (7.04)
  • Where we should start to put our message out there (7.39)
  • The importance of copy (10.00)
  • Tips to make sure your branding is on point (12.38)
  • Don’t skip on branding (18.17)
  • Why you would want to work with a branding expert (19.26)

Links mentioned in this episode
You can find out more about Kristin here –

Ep 18 – Purpose over Passion with Kristin Kembel 


If you are struggling with the need to please having a professional to help you identify your habits will fast-track you to rewrite the behaviours that have kept you stuck in the past. As a cognitive behavioural therapist who has spend the past decade dedicated to this work. I would love to support you on your healing journey. Contact me today!

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Hey Rockstar

I'm Lizzie Moult

Storyteller, mentor, and adventurous Aussie country girl who’s here to teach you how to stop taking on other people’s shit so you can learn to trust yourself and your vision while feeling confident enough to create it.

Say goodbye to putting everyone else first and hello to living from your heart! With these 10 journals prompts – to ditch people pleasing & reclaim your power!

Packed with loads of goodies, templates to kick start your business, cheat sheets to help you manage your time, workbooks to plan out your content and so much more!

With 30 stories and journal prompts of how Lizzie put others needs ahead of her own and the big questions she asked herself to identify her habits and turn them around.

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